It’s Time to Gather!

GATHER: The Business of Coming Together My new book is out, celebrating the fascinating work that goes into creating events for business audiences. In equal parts how-to, manifesto and memoir, the book provides inspiration and strategies for successful design of corporate events, informed by the human needs behind any gathering, whether with family and colleagues, … Continue reading It’s Time to Gather!

Back to the Future! Events Edition

The music was still ringing in Marty’s ears as he headed from the ballroom towards the elevator and his room. He was riding a post-show high, having closed out a big night with the anthemic “The Future is Now!” jingle performed by members of Styx and Mötley Crüe, fronted by that guy from Sugar Ray. … Continue reading Back to the Future! Events Edition

What Do We Call It?

I’m rarely at a loss for words. That’s changed during this, um, “time” we’re in. Know what I mean? Since last spring, whenever the topic of, er, “this situation” arises in conversation with clients and colleagues, I find myself grasping for the right – polite -- term to use. In my mind’s eye I can … Continue reading What Do We Call It?

Disruption: I Finally Get It!

Disruption, Transformation and especially Innovation: words that should elicit goosebumps reduced to nickel notions. As marketers and communicators, we spent the last few decades tossing these terms like confetti in order to glorify minimal, incremental upgrades and to flog feel-good platitudes. I’ve spent as much time trying to convince clients and colleagues to reserve usage … Continue reading Disruption: I Finally Get It!