Snaking our way into the Ralph’s market in Santa Barbara that Thursday I realized the world was changing. It was chaos. Stressed employees shouted orders at frantic shoppers pressed shoulder to shoulder in checkout lines that meandered in every direction. For the first time I saw entire aisles of empty shelves – my introduction to … Continue reading The Last Weekend
I’m rarely at a loss for words. That’s changed during this, um, “time” we’re in. Know what I mean? Since last spring, whenever the topic of, er, “this situation” arises in conversation with clients and colleagues, I find myself grasping for the right – polite -- term to use. In my mind’s eye I can … Continue reading What Do We Call It?
Disruption, Transformation and especially Innovation: words that should elicit goosebumps reduced to nickel notions. As marketers and communicators, we spent the last few decades tossing these terms like confetti in order to glorify minimal, incremental upgrades and to flog feel-good platitudes. I’ve spent as much time trying to convince clients and colleagues to reserve usage … Continue reading Disruption: I Finally Get It!