Disruption, Transformation and especially Innovation: words that should elicit goosebumps reduced to nickel notions. As marketers and communicators, we spent the last few decades tossing these terms like confetti in order to glorify minimal, incremental upgrades and to flog feel-good platitudes. I’ve spent as much time trying to convince clients and colleagues to reserve usage … Continue reading Disruption: I Finally Get It!
F**k Your Innovation
Your innovation is not fucking innovation. You adjusted, adapted, tweaked. You haven’t fucking innovated anything. Oh hey, Toyota, you upgraded your sad old fucking Prius to go an extra ten fucking miles. It’s still got four fucking tires and a steering wheel, so save the innovation bullshit. Wow, Taco Bell, you made your fucking taco … Continue reading F**k Your Innovation